11 Events for the organization of promotional activitie

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Arrangements for advertising companies Moscow House of Technology


Introduction 3

1.Teoreticheskie Part 5

1.1.Rol and importance of advertising for the company 5

1.2.Vidy and advertising media 10

1.3.Effektivnost advertising company 22

2. Analytical part 38

2.1.Obschaya characteristics of the enterprise MDT 38

2.2.Analiz major technical and economic indicators of the company MDT 40

2.3.Analiz dynamics of sales 41

2.4.Analiz advertising companies 45

2.5.Vyvody Analytical part 52

3. The design of the 53

3.1. Develop a plan for an advertising campaign of the company MDT 53

3.2.Razrabotka institutional arrangements for the implementation of the campaign 55

3.3. Calculation of advertising budget 62

3.4.Raschet effectiveness of advertising campaigns 63

Conclusion 64

Bibliographic list 66


The relevance of this topic is that any company today seeks to market its own products and increase their profits in a competitive environment. In particular, if we say that in the modern economy in the number of complex aspects of the competitive environment also includes the power of the consumers who choose these or other products, not only on the basis of the lowest price or the optimum set of functional properties but also in terms of the most appropriate (the most interesting, beautiful) advertising and from a position most comfortable service in the selection and purchase. In particular it concerns a specific product that requires attention and sellers of fine aspects of the proposal goods.

In this regard, we can also mention the fact that the whole development of the theory of marketing in recent years has led to a large selection of the theoretical aspects of the enterprise to its business - for example, there are several marketing concepts, which are different and sometimes conflicting approaches to promote the product, There are different methods of analysis of the factors influencing the formation of the marketing policy of the company, etc., in connection with which the company appears not only a choice of this or that policy, but also the issue of control of marketing results.

Conceptual problem of modern Russian marketing - is, first of all, the problem of developing a clear plan of action and organization of marketing policies at the level of a particular company --specific activity and the impact of various factors of macro and micro environment. Moreover, often marketing solutions in Russian enterprises remain "outside attention" leadership in view of the fact that marketing is not yet fully proven its ability as an effective tool in the company, there is still a certain lack of confidence and lack of attention to his principles, justifying this or that activities of the company.

Thus, on the basis of the above, we can define the main purpose of this work as the study of the principles of implementation and improvement of marketing activity of the enterprise as a tool for improving its performance.

Based on the goal, we can define the main objectives of this study:

1. To study the literature on a given topic

2. To study the nature and content of the marketing policy of the enterprise

3. Examine the concept and essence of various marketing concepts

4. To study the concept and content of the marketing mix

5. Study the principles of the marketing activities of "MDT"

6. Make recommendations to increase the effectiveness of marketing activities of "MDT"

The object of study: the marketing activities of enterprises in modern Russia.

Subject of research: the construction of the marketing activities of the increase in the efficiency of the enterprise.

Database research: LLC "MDT", Moscow.


In summary, we can draw the following conclusions:

Marketing - is the process of planning and implementation of design, pr

Additional information

Volume, 2008 p.66


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