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Introduction 4

Chapter 1. Franchised relations in the conditions of interstate integration 6

1.1 History of franchising relationships in foreign countries 6

1.2. The current state of the franchise in the world 9

Chapter 2. Franchayziingovye relations in the Russian market 19

2.1. The history of franchising relationships in Russia 19

2.2. Obstacles to franchising in Russia and the results of their overcoming 21

2.3. The program approach to the development of franchising in Russia. Socio - economic aspects 30

Chapter 3. Theoretical aspects of integration mechanisms on the basis of franchising 36

3.1. The essence of franchising and principles of franchise systems 36

3.2. Characteristics Infrastructure franchise relationship 41

Chapter 4: The advantages and disadvantages of franchising for the subjects of trading activity 45

4.1 Benefits for the seller of the franchise 45

4.2 Advantages for the franchise buyer 47

4.3. Disadvantages for the franchisor 49

4.4 Disadvantages for the franchisee 50

4.5 Effect of the franchise in the consumer market 53

Chapter 5. Organizational - legal aspects of franchising relations in the integration of interstate 56

5.1. Legal regulation of franchising relationships in the US and Western Europe 56

5.2 Legal regulation of franchising in CIS countries 59

5.3. Major hikes to the conclusion of treaties between subjects of franchising relations 78

5.4. Franchising in Russian: the structure of the contract of franchise 80

Chapter 6. Financial terms of cooperation of the franchisor and the franchisee 87

6.1. The principle of individual and group rationality - the basis of cooperation 87

6.2 Terms of payment lump-sum payment and royalties 89

6.3. Fees for additional services the franchisor 93

Chapter 7. Classification of business integration schemes on the basis of franchising 96

7.1 Typology of the goods as a matter of contract franchising 96

7.2. Typing parties united in the franchise system 103

7.3. Model construction of 103 franchise systems

7.4 Stages of development of franchise systems 106

7.5. Classification of retail franchises 108

Chapter 8. The mechanism of the development of the franchise network of trade organizations 110

8.1. Key mistakes the franchisor for the franchise 110

8.2. Readiness Assessment of the enterprise for the introduction of franchising and franchise development ............................................................... ... 111

8.3. Marketing support franchising projects 122

8.4 Promote franschizy market 126

Chapter 9.Prakticheskie steps of cooperation of the seller and the buyer of the franchise 131

9.1 Preparation for negotiations with Partner 131

9.2. Special requirements when choosing a franchise 133

9.3 The first negotiations. Characteristic profiles 135 franchisees

9.4 The interaction of the franchisor and the franchisee during the term of the contract 138

9.5 Monitoring and motivation activities 140 franchisees

Chapter 10. Prospects for the development of franchise relations 144

10.1 The development of franchising in conditions of interstate integration 144

10.2 The social orientation of the market of low-budget franchises 146

Conclusion 151

References 152

Applications 156

Additional information


Knowledge - the main management tool

Bill Gates

Over the past ten years there has been an increase in the share of Russian organizations, applying integration schemes in the development of its activities. More and more actors are the integration formations trade organizations.

Integration in trade is the union organization - management of trading companies or trade organizations and businesses, the main activity of which is the other (non-trading) business profile, contributing to the achievement of the objectives of the participants of the association and provides a synergistic effect.

In the process of integration of the new form of integration of education, organization of the activities of which varies considerably depending on:

- Integration purposes: commercial or non-profit; strategic or tactical; investment, marketing, innovation, achieving concurrency benefits, etc .;

- Axis of integration: vertical or horizontal;

- The integration of depth: absorption partnertvo cooperation;

- The direction of integration and the position of enterprises in the product distribution chain: "direct" and "reverse".

Depending on the purpose, the axis direction and the depth of integration are different integration mechanisms that contribute to the creation of cooperatives, purchasing associations, voluntary chains and other franchise systems.

As part of this monograph will be considered as the characteristic features of franchising the integration mechanism used in the activities of trade organizations and sposobstvueschego achieve socio - economic development of the activity of individual hozyaysvuyuschih subjects and the consumer market as a whole.

The evolution of modern business in Russia has led to the development of the market of franchising. At the same time, no mistake and assume that companies are beginning to use franchising to develop new advanced technologies, or create an environment for civilized relations on the market. The main reason for the innovations, as banal as it may sound, is the competition that makes business associate, and in most cases carry out significant investments.

Currently, worldwide franchise is recognized as one of the most effective methods of organizing business. The practice of franchising in the developed countries has convincingly proved the feasibility of this method of organization and conduct of business.

The use of franchising as a method of business organization in the company increases profitability, improves innovation activity of enterprises of trade and reduces the level of bankruptcies. On the lower level of bankruptcies of enterprises included in the franchise system, compared with independent firms, evidenced by the world statistics.

The situation on the market at the moment, can confidently conclude that there is now a rapid increase in the use of business - technology franchise in the domestic market of goods and services. Effective development of franchising in Russia contributes established infrastructure that provides consulting the subjects of franchising, while conducting propaganda Franchising as an effective method of doing business, it is promoted and educational institutions, providing training to innovative methods of doing business. The development of franchising in the Russian market over the past 10 years there has been very active, with the most successful franchises are built relationships in the retail and fast food.


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