BEGINNING OF THE BRANDING OF RFEET RFEI Eau de toilette

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Uploaded: 17.06.2017
Content: НАЧАЛА БРЕНДИНГА экзамен РФЭТ.zip 451,08 kB

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BEGINNING OF THE BRANDING OF RFEET RFEI Eau de toilette

Appreciation EXCELLENTLY 2017

EXERCISE 1

In SECTION 2 of the training course, you learned how to analyze a product for the need to create a brand. We offer you to analyze independently 3 products according to the scheme proposed in the course:
• Eau de toilette (perfume).
• Dishwashing liquid.
• A laptop.
To complete the task, use the answer form, which is located on the portal in the discipline "The Beginning of Branding" folder.
We would like to draw your attention to the fact that the column "Satisfaction of needs" should have a reasoned explanation of how the product can satisfy this or that natural human need. For example, use chapter 2.3 of the course. At the end of the analysis of each of the goods, write a conclusion.

Form for reply: Meeting the need
1. Security
2. Dominance
3. Sex
4. Affiliation
5. Saving
6. Research
7. Hedonism
8. Care

ACTIVITY 2

Having completed the TASK 1 you have determined what natural needs can satisfy the presented products. Choose any three of them, preferably related to different products, and come up with revealing colorful advertising slogans, which can become an integral part of the brand. Use the answer sheet to complete the task.
After completing all the tasks, upload the completed form to the portal.
Answer Form: Product Motif Slogan
Eau de toilette (perfume)
Dishwashing liquid
A laptop . etc.

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