Business plan. Travel agency

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Description

Business plan. Travel agency

Coursework
Tourism
Business plan. Travel agency
CONTENT
INTRODUCTION …………………………………………………………………………………………… 4
1. Theoretical part
1.1. Entrepreneurial activities …………………………………………. ……… ..6
1.2. Strategic development of organizations …………………………………………………… ... 7
1.3. Business plan as part of the project ………………………………………………… .. …… .... 12

 2. Practical part
       1. Description of the company’s activities (resume) …………………………………………… .15
               2. Analysis of the market and competition ……………………………………………………… ..... 18
       2.1 Analysis of competitors ………………………………………………………………………… .18
       2.2 Analysis of buyers (customers) ……………………………………………………… .19
       2.3 Analysis of the competitiveness of the company ……………………………………………… 19
 
      3. The structure of marketing
      3.1 Pricing Policy ………………………………………………………………… ..20
         3.2 Sales Promotion Planning .........................................................21
       3.3 Planning a marketing research firm …………………………… .21

        4. Production plan
 4.1 Schedule schedule …………………………………………………………………………… 22
 4.2 Organization Location ……………………………………………………………… 22
 4.3 Equipment and materials ………………………………………………………………… .23
 4. 4 Planning gross income ……………………………………………………… ..24
 4..5 Planning gross costs …………………………………………………… ... 25
 
  5. Organizational plan
  5.1 Planning the number of specialists and service personnel ……… ..26
  5.2 Salary planning for specialists and employees ……………………………
  5.3 Organizational and functional scheme of the enterprise …………………………… ... 28
      
        6. Risk assessment and insurance
          6.1 Risk analysis ……………………………………………………………………………… ... 28
        6.2 Planning risk reduction measures ……………………………… ... 30
       
         7. Financial Plan
         7.1 Sources and Purpose of Financing ………………………………………… .31
         7.2 Efficiency of the business plan ……………………………………………………… ... 32
         7.3 Break-even analysis …………………………………………………………………… .32
         7.4 Payback period of the project ………………………………………………………………… 33

 CONCLUSION ……………………………………………………………………………………… .34
   
LIST OF REFERENCES …………………………………………………………………………… .35

Additional information

The purpose of a business project - the project is dedicated to justifying the effectiveness of creating a travel agency.
TASK FOR COURSE WORK

1. To determine the concept, goals and content of the process of organizing business activities.
2. To consider and identify the specifics of the peculiarities of creating your own business.
3. Develop a project of business activities in the field.
4. Evaluate the feasibility of the project in practice.

BIBLIOGRAPHY

1. Kvartalnov V.A. Strategic management in tourism: Modern management experience. M., Finance and Statistics, 2006.
2. Bukhalkov M.I. Intrafirm planning. M .: INFRA - M, 2007.
3. Burov V.P., Lomakin A.L., Moroshkin V.A. Business plan of the company: theory and practice. M .: Association of authors and publishers "TANDEM". Publishing house "EKMOS", 2006.
4. Lapygin Yu.N., Lapygin D.Yu. Business plan: strategy and tactics of the company. M: Omega-L Publishing House, 2007.
5. Popov V.M., Lyapunov S.I. and others. Collection of business plans with recommendations and comments. M .: Knorus, 2006.

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