CBD: Crisis PR and consulting. Technology "Black PR"

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Description

Close windows, barricade the doors, turn off the phone and TV. You approaching his Majesty "black PR." Very honest, hard (sometimes even too) the book - the first and very successful attempt to speak frankly not only about the "classical» PR-technologies, but also on the "opaque" ways of dealing with competitors, dirty election technologies, ways of moral "murder" enemies within political and business life and many other things that shamefully ignored. The book is replete with examples from real life (the names of the actors changed for obvious reasons), practical advice and scandalous situation, of which the author is seeking a way together with the reader. You say - honest people to use such technology should not and will not. But life - the war and in war all the ways are good. So, welcome to the world of intrigue and secret war ...

GREAT BOOK !!!

Contents

Introduction
The crisis: what it is and how to deal with it?
Casual PR as a means of crisis
Features of crisis PR business
Integrated Advertising

Additional information

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