The book is dedicated imageology, a new branch of science that teaches the art of self-presentation, mastery of technology. personal charm, without which success is impossible in any field. Consider the terms of image, popularity rating, rhetorical tricks in communication, the effect of facial expressions and gestures, chudodeystvie look and smile.
The book includes a wide variety of tests: "Your vitality?", "Do you have an entrepreneurial streak?" "Vita not you in the clouds?" and etc.
The book is addressed to all who have an urge to gain people.