Course of Marketing for example Doka Pizza Cafe

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Description

Course work in discipline "Strategic Marketing"
on "marketing strategy as the factor of increase of efficiency of the enterprise" for example cafe "Doc-pizza", 2005, page 40.


Additional information

Contents
Introduction
I Formation of image of the company ................................................... 5
1.1 The role of the image of the enterprise ......................................................... .5
Reputation enterprise ............................................................ 1.2 .8
1.3 Planning for the company's image ............................................. .... 11
1.4 Create the perfect image of the company .................................... ... 14
II Formation of the image of the enterprise on an example of the cafe "Doc-pizza" ...... ... 20
2.1 Background The cafe "Doc-pizza" .............................. ... ... .20
2.2 Features Service Cafe "Doc-pizza" ..................................... ... .23
2.3 Unforgettable cafe menu "Doc-pizza" .................................... .... 26
2.4 Identity cafes ............................................................ 31
2.5 The lack of competition ................................................. ......... .35
2.6 The internal image of the company ................................................ 36
2.7 Drinking café customers ..................................... ...... 37
2.8 The social image of a cafe ......................................................... .37
Заключение……………………………………………………………………..… 38
List of used literature

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