Diploma. "The role of advertising in increasing the efficiency of business

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Description

Thesis 82 p. Theme: "The role of advertising in improving business efficiency. Organization of the campaign and assessment of its effectiveness "
The work is written and defended in 2010.

Additional information


Contents


Introduction 3
Chapter 1: Advertising in the media and its classification and 6
1.1. Classification of advertising in the media 6
1.2. Characteristics of certain types of advertising and comparative analysis 16
1.3. Features of radio advertising and its benefits 30
Chapter 2. Analysis of the advertising for the 37 +
2.1. Characteristics of the company 37
2.2. Technical and economic indicators 46
2.3 Analysis of promotional activities at the plant 60
Chapter 3. Development of an advertising campaign in the company with 64 radio advertising
3.1. Project Background 64
3.2. Solution Project 67
3.3. The economic justification of the project 71
Conclusion 79
Bibliography 82

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