English language test Synergy

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Description

English language test Synergy

Test 30 questions.
The rating is excellent.
Test 30 questions.
The rating is excellent.
It could not be said.
Answer Type: Single Pick

true
false



Management is a career. Leadership is a ...
Answer Type: Single Pick

habit
calling
place


... department combines research with strategic thinking.
Answer Type: Single Pick

Production
Finance & Accounts
Account Planning


... the placement of a movie or a movie, rather than as an
explicit Advertisement.
Answer Type: Single Pick

Online
Public
Product


Until recently broadcast advertising ... (be) the most dominant way to reach a large number of consumers.
Answer Type: Text Response
has been

Cell Phone & Mobile Advertising ... (spread) rapidly.
Answer Type: Text Response
Is spreading


The account planning department is often a mix of researchers and ...
Answer Type: Single Pick

creative directors
advertising managers
account managers



... Advertisements are primarily designed to provide service or service.
Answer Type: Single Pick

Print
Broadcast advertising
Public service
Online


...
connectivity
Answer Type: Single Pick

Cell Phone & Mobile Advertising
Public Service Advertising
Online Advertising


One person is actually ... be the entire ad department.
Answer Type: Single Pick

may
ought
must
can’t


Everyone within creative services reports to the ...
Answer Type: Single Pick

Creative director
General manager
Financial Director


The media buying department is usually steered by a ...
Answer Type: Single Pick

general manager
media director
financial director



... ensures that the teams work and lead to
very long hours, missed deadlines and problematic client relationships.
Answer Type: Single Pick

Traffic
Account Planning
Production



Many brands are returning to ... marketing.
Answer Type: Single Pick

customer acquisition
customer retention
tag-along



In small to mid-sized agencies, traffic.
Answer Type: Single Pick

Creative
Account Planning
Production

... this is a mass-market form of communication and television and radio.
Answer Type: Single Pick

Guerrilla Advertising
Broadcast advertising
Public Service Advertising



Guerrilla advertising usually ...
Answer Type: Text Response
invites


A solid creative ... is one of the main services of account services.
Answer Type: Single Pick

composition
brief
essay
project


Three years ago, you ... (have)
Answer Type: Text Response
had


Is the same.
Answer Type: Single Pick

true
false


... department of any advertising agency. It´s the lifeblood of the business, because this department is
responsible for the product.
Answer Type: Single Pick

Account Planning
Production
Creative


Roles are not numerous.
Answer Type: Single Pick

false
true



Advertising has evolved into a vastly complex form of ...
Answer Type: Single Pick

organization
service
communication
evaluation


Advertising ... (evolve) into a vastly complex form of communication.
Answer Type: Text Response
has evolved


Nowadays many brands ... (concentrate) customers.
Answer Type: Text Response
concentrate

The driving force behind the guerrilla advertising is a large budget.
Answer Type: Single Pick

true
false


It is a function of
campaign.
Answer Type: Single Pick

Finance & Accounts
production
media ...

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