Final exam RFEI advertising deal

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Uploaded: 28.06.2009
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Final exam (offset) - it answers to 40 questions of the test.
There is also the full text of all issues.
The first 3 questions:
1. Advertising - is:
a) the deliberate transmission of information on the usefulness of the goods or services from sellers to buyers;
b) the transmission of information, aimed at maximizing the sale of goods;
c) a set of measures aimed at getting super-profits;
d) targeted communication, focused on the sale of goods at the lowest prices.

2. The main objectives of advertising does not include:
a) information;
b) to attract attention;
c) the formation of an objective opinion on the consumer goods market;
d) the creation of an attractive image of the product.

3) One of the objectives of advertising is to encourage consumption. What is it?
a) providing the customer the ability to produce ten times more goods;
b) the provision of potrebitelelyu arguments leading to the conclusion that the proposed purchase of the goods;
c) providing the customer to perform a leading role in the planning of an advertising campaign;
d) provide the customer with the most complete information about the product, its svoystavah, point of sale, etc.


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