Coursework - Market research prices

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Uploaded: 30.10.2008
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Coursework - Market research prices

Introduction 3
Chapter 1. Theoretical aspects of marketing pricing structure 5
1.1. Pricing strategy in the marketing structure 5
1.2. Pricing methods in the modern enterprise trade 8
1.3. Methods of marketing research of prices 14
Chapter 2. Analysis of the pricing system for example, fashion store 20
2.1. Feature Store 20
2.2. Research prices for the products presented in the store 22
2.3. Cost-effectiveness pricing method "of a competitor" 28
Conclusion 32
References 33

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Year: 2008

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