Marketing in social and cultural services and tourism

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Uploaded: 25.07.2018
Content: Маркетинг в социально-культурном сервисе и туризме.pdf 4162,08 kB

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In this material, theoretical bases of marketing in social and cultural service and tourism, specificity of marketing in the sphere of service and tourism, the marketing system of the tourist enterprise and its features are considered. The marketing research of the tourist services market, the organization and activities of the tourist company marketing service, the marketing control of the tourist enterprise, international marketing and its specificity in Russia are analyzed in detail. Particular attention is paid to the development of the marketing complex, the pricing policy of enterprises of social and cultural services and tourism, the peculiarities of promotion of tourist services, marketing communications of tourist enterprises. The work is intended for students, teachers and professionals whose work is related to social and cultural services and tourism.

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