Marketing in the management of the company

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Introduction 3
1. The concept of marketing in the enterprise 5
1.1. The essence, the value of marketing objectives 5
1.2. Principles of Marketing 14
1.3. Methods of marketing policy 15
2. Organization of marketing researches at the enterprise 20
2.1. Analysis of the consumer as a method of marketing activity 20
2.2. Technology of marketing activity 24
2.3. Methods for implementation of marketing research 29
2.4. Development of marketing activity 30
3. Features of development of marketing in Russia 33
Conclusion 38
List of literature used 39

Additional information

Completed in 2006 kursovaya.zaschischena perfectly


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