Marketing research, Part 2 Creative Witte MIEMP

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Uploaded: 07.04.2019
Content: Маркетинговы.rar 245,95 kB

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Score 90 points.
A creative task on an arbitrary specific example on the following topic: "Conducting a comprehensive marketing research on the example ...". Instead of a dot, you need to insert the name of a particular enterprise (organization) for which the research will be conducted. The volume of the final work can not exceed 25 pages of text in a standard format (Times New Roman 14, interval 1.5) and correspond to the task below. The task to work: 1. To conduct an analysis of the external and internal environment of the organization. Information for analysis is collected by the method of expert evaluation (survey). Based on the information collected, conduct a SWOT analysis with practical recommendations.
 
2. Develop a creative concept for any product:  segment the target audience of the product;  create a “consumer profile”;  select a new original product name and form a slogan that differs from competitors;  describe the visual range with which the product will be advertised in the press;  as a substantiation of the creative concept, conduct a study (survey or focus group) confirming the loyalty of respondents to these elements (name and slogan) of the creative concept in comparison with other elements involved in the selection. In the case of the survey to submit a questionnaire, a report to the survey and conclusions. In the case of a focus group - the minutes of the focus group meeting.

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