Marketing Strategies Synergy Tests

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Test answers (30 questions) Synergy
... requested to inform potential customers about the posting of a company or a separate
ee brand
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Communication strategy
Pricing strategy
Brand Strategy
Distribution strategy
Product strategy



The sales planning function includes ...
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analysis and assessment of market conditions
evaluation and promotion of the sales apparatus
sales office management
operational regulation of sales activities of the enterprise



Strategy ... means that the price is low, and the marketing costs are high
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passive marketing
wide penetration
selective penetration
intensive (active) marketing




A widespread strategy is adopted if ...
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fierce competition
market capacity is small
there is little competition
consumers are largely unaware of products



Value card as an analytic tool that is useful when developing price strategies with
The focus on value was first proposed ...
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M. Porter
Bradley T. Gail
F. Kotler
J.J. Lambenom



The algorithm for the formation of a sales strategy is included ...
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3 stages
5 stages
6 stages
4 stages




Strategy ... allows for a relatively minimal increase in business activity, when
The well-known, well-known product continues to be sold in the framework of an unchanged, existent market.
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“New Market - New Product”
“The old market is an old product”
“New Market - Old Product”
“The old market is a new product”



The branding strategy should be taken into account ...
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actions to develop a brand’s product offering and its image, aimed at taking a separate place
in its product category and consciousness of the target consumer group
a range of strategic brand management solutions
improvement of goods or services of a company



... Usually used for quick entry to the market and quick acquisition of a large share
market
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Premium Strategy
Cream skimming strategy
Penetration strategy
Economical strategy



The brand building process is included ...
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5 stages
4 stages
6 stages
3 stages


In the strategy ... the activation of the entrepreneurial activity is foreseen, in the main way
account of the development of new sales markets, inclusion of new markets in the scope of work of the company (as in your own country,
so and beyond), although the goods sold are still the same.
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“New Market - New Product”
“New Market - Old Product”
“The old market is an old product”
“The old market is a new product”


Brand positioning is ...
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actions to develop a brand’s product offering and its image, aimed at taking a separate place
in its product category and consciousness of the target consumer group
improvement of goods or services of a company
a range of strategic brand management solutions


A high price for non-negligible sales stimulation - these are the traits of a strategy ...
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intensive (active) marketing
selective penetration
passive marketing
wide penetration


At the preparatory stage of the process of price positioning of the company must be ...
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choose an analytical tool that will allow you to clearly demonstrate the balance of power in the target market and
build a "market picture"
constantly monitor the current market situation, receive feedback and, if necessary, produce
adjustment of actions
analyze the current market situation and clearly imagine the market picture in terms of preferred

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