МЭИ Marketing control work 10 questions

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Description

Question 1. Name the basic concepts of marketing.

Question2. What is the "marketing management process?"

Question 3. What is meant by segmentation of the market?

Question 4. Give a typology of consumers.

Question5.What is meant by the product in marketing? Give a classification of types of goods.

Question 6. What is the "product life cycle"?

Question 7. Describe the types of market competition.

Question 8. What is "public relations" and what are its tasks?

Question 9. Describe the elements and specifics of the marketing communication process.

Question 10. List and describe the main methods of building a marketing service firm.

Additional information

Question 1. Name the basic concepts of marketing.
Answer:
There are five different approaches to marketing management:
1. The concept of improving production, which argues that consumers prefer products with low prices, therefore, it is necessary to reduce costs in production.
2. The concept of improving the product assumes that consumers prefer high-quality goods and in this case, sales promotion is not required.
3. The concept of intensification of commercial efforts is based on the fact that the goods will not be bought without significant efforts in the sphere of sales and stimulation.
4. The concept of marketing is based on the assertion that the firm must identify, through research, the requests and needs of an accurately delineated market and ensure their desired satisfaction.
5. The concept of social and ethical marketing proclaims, by its principle, the achievement of the organization´s goals and its ability to provide consumer satisfaction and the long-term well-being of both the consumer and society as a whole.

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