Optimization and promotion of sites in search engines

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What and for whom:
The main purpose of the owner of any website is to attract interested visitors to it and turning the site into a sales tool. To learn how to successfully achieve this goal with minimal time and money, and tell the authors of the book - are actively practicing professionals with extensive work experience. Here you will find answers to the most important questions: what is search engines and how they work, how users are looking for information on how to promote the site and increase the conversion, ie, to ensure that users come to your site and buy it from you. Details are discussed modern methods of online advertising and unconventional and controversial ways to promote, provide specific recommendations for optimizing websites on various subjects (tourist sites, blogs, media), available methods to improve the efficiency of "selling" of the site features.
The book itself is written for those who are just beginning to engage in search engine optimization and is looking for the most effective methods for solving this problem, but will be useful for more experienced professionals, because summarizes the extensive experience of its authors.

Additional information

Author: I. Ashmanov, Ivanov
Russian language
Format: PDF


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