Organization and conduct of economic and marketing

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Organization and conduct of economic and marketing

1. This type of analysis does not apply to classification
on the basis of time
a) preliminary;
b) perspective;
c) retrospective;
d) historical;
e) the audit.
2. Evaluation of the results achieved and identification of reserves to improve the efficiency of the enterprise is
a) the task of analyzing the economic activities of the enterprise;
b) the purpose of the analysis;
c) the principle of analysis;
d) management function in the analysis;
e) the subject of the study in the analysis.
3. Today, management decisions can be made
a) a specific approach;
b) on an accurate calculation;
c) using economic analysis;
d) scientifically sound, motivated, optimal;
4. ... the increase in the efficiency of production consists in the most complete and rational use of the ever increasing production potential with minimum costs per unit of output.
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a) The economic nature of the reserves;
b) Production stage;
c) The task;
d) Method of factor analysis;
e) Neutralization of the influence of the cost factor.
5. Penalties for low-quality products, refer to indicators
a) generalizing;
b) individual;
c) indirect;
d) the unit;
e) factorial.
6. Content of the analysis
a) it is a science;
b) it is a system of special knowledge;
c) is disclosed through functions;
d) determines the essence of the discipline;
e) this direction in the methodology of the study.

Additional information

147. The most important task of marketing (in the light of this course) is to:
a) decide in advance which attribute should be associated with the company and / or product in the minds of consumers;
b) meet the needs and desires of consumers through the exchange processes;
c) become a kind of a card for penetration into the minds of customers.
148. Why, according to the materials of this course, does not Harley-Davidson have to try to bring a car to market under its brand?
a) Because there are very high barriers to entering this market;
b) Because the company "Harley-Davidson" is perceived all over the world as a motorcycle manufacturer;
c) Because there is already an automobile company in the automotive market with a consonant
title.
149. To avoid excesses with advertising recommendations from the stars of the sport, specialists
offer:
a) involve those who do not pretend to be high
fee;
b) use fictional characters;
c) do not use them at all.
150. Test marketing:
a) is the most effective method
marketing research;
b) takes full account of the curiosity factor;
c) is influenced by various unforeseen factors.

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