Organizing and conducting campaigns in advertising and

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Uploaded: 23.05.2019
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Course work Witte Organization and implementation of campaigns in advertising and public relations
Topic: Conducting sociological research during the advertising and PR campaign
Introduction 3
Chapter 1. Characteristics of sociological research in the course of advertising and PR campaigns 5
1.1. The concept and basic methods of sociological research 5
1.2. Features of sociological research in advertising and PR 15
Chapter 2. Practical aspects of a sociological research 20
Conclusion 25
References 26


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