Promotion and optimization. Short Course

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Promotion and optimization. Short Course
1. General information about search engines
1.1 History of search engines
1.2 General principles of search engine
2. Internal ranking factors
2.1 Text design Web pages
2.1.1 The amount of text on the page
2.1.2 Number of keywords on a page
2.1.3 Keyword Density
2.1.4 Location of keywords on a page
2.1.5 Text format
2.1.6 Tag «TITLE»
2.1.7 The key words in the text of links
Tags 2.1.8 «ALT» Pictures
2.1.9 Meta tag Desciption
2.1.10 Keywords Meta tag
2.2 Structure of the site
2.2.1 Number of pages
2.2.2. The navigation menu
2.2.3 The key word in the title of the page
2.2.4 Avoid subdirectories
2.2.5 One page - one keyword phrase
2.2.6 Home Page
2.3 Common Errors
2.3.1 Graphic header
2.3.2 Graphic navigation menu
2.3.3 Navigation through scripts
2.3.4 The session ID
2.3.5 Redirects
2.3.6 Hidden text
2.3.7 one-pixel links
3 External ranking factors
3.1 What are taken into account external links to the site
3.2 The importance of reference (citation index)
3.3. Reference text
3.4 Relevance of referring pages
3.5 Google PageRank - theoretical foundations
3.6 Google PageRank - practical use
3.7 TIC Yandex and vic
3.8 Increasing link popularity
3.8.1 Submitting to general purpose directories
3.8.2 DMOZ directory
3.8.3 Product Yandex
3.8.4 Link Exchange
3.8.5 Press releases, news feeds, thematic resources
4 Indexing site
5 Keyword Selection
5.1 The initial keyword selection
5.2 tweeter and woofer
5.3 Assessment of the level of competition searches
5.4 Consistent refinement of search queries
6 Miscellaneous information on search engines
6.1 Google SandBox
6.2 Google LocalRank
6.3 Properties of the various search engines
6.4 Tips, suggestions, observations
6.5 Making the right content
6.6 Selecting a domain and hosting
6.7 Change website address
7. Semonitor - a software package for the promotion and site optimization
7.1 Module Definition of positions
7.2 Module external links
7.3 Module Indexing site
7.4 Log Analyzer Module
7.5 Module Page Rank Analyzer
7.6 Module Keyword Selection
7.7 HTML analyzer module
8. Useful Resources
Instead of conclusion - promote your step by step

This course is intended for writers and website owners who want to more fully address the issues of search engine optimization and promotion of their resources. It is designed mainly for beginners, although experienced webmaster, hope can gain from it something new. On the Internet you can find a large number of articles on search engine optimization, in this tutorial attempts to integrate all the information into a single, coherent policy.

The information presented in this tutorial can be divided into several parts:
- Clear, specific recommendations, a practical guide to action;
- Theoretical information, which, in our opinion, should have any expert in the field of seo;
- Advice, observations, recommendations, derived from experience, exploring a variety of materials, etc.


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