Repev AP Advertising Thinking

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By now the market Russia can apply the words of Einstein: "The significant problems we face can not be solved at the same level of thinking that created them."
Thinking Russian businessman - a Soviet way of thinking with a slight touch of vertigo from success in the years of wild pseudo-market, where everything revolves money to fill the empty shelves, and when, instead of understanding of the laws of the market needed a few other qualities. Then was necessary and other advertising.
But the shelves were filled, and required new methods and new brains - brains creative marketer, advertiser and enlightened thinking advertiser.
Finally it took and advertising, which can not win the competition at Cannes, and Uryupinsk, and the market, ie Advertising, is able to raise sales, launch new products, to ensure victory in the elections, to implement social idea. To create such advertising can only be on a new level of thinking. That's the mindset we need to learn!


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