Test Responses (New) Synergy Marketing

Tests for the following questions:
1. A "characteristics and attributes" positioning strategy is a strategy
2. Consumer value includes factors such as...
3. The concept of marketing "Improvement of goods" is that the main efforts are focused on...
4. The concept of targeted marketing is that the main effort is focused on...
5. Strategic planning requires... type of analysis
6. Indicators such as... refer to the qualitative indicators of the target market
7. The result of market segmentation can be considered...
8. The functional specialist´s strategy is...
9. In the media plan, companies usually paint...
10. Communication policy includes...
11. Trading marketing tools include...
12. Among the components of the matrix of the distribution of regions into categories (Peter R. Dixon) -...
13. There are ways to change prices like...
14. The strategies for the matrix of I. Ansoff include...
15. Among those who can participate in the expert definition of consumer segments as experts are...
16. The concentration strategy is...
17. The role of marketing communications - in...
18. The effectiveness of marketing activities is assessed by...
19. The list of strategies for the product-market matrix includes the strategy... ""
20. The concept of marketing "Improvement of production" is that the main efforts are focused on...
21. The criteria for segmentation of legal entities include...
22. With the help of the marketing system, you can solve such problems as...
23. Among the main functions of marketing in the company -...
24. Primary sources of information include...
25. … classified as a macro environment of the company * Political factors
26. The strategy of selective specialization is...
27. Methods of preventing price wars include...
28. … can be attributed to desk studies
29. The result of the evaluation of the company´s external environment is a list of...
30. The second stage of the product life cycle is... ""
31. The tools most effective for the network of intermediaries include...
32. Work on marketing research begins...
33. Secondary sources of information include...
34. It is wrong that the key parameters of the efficiency of marketing communications include...
35. You can choose the most effective tools for promoting goods (services) using factors such as...
36.... refer to the microenvironment of the company
37. Projective research techniques include...
38. When entering the market, it is recommended to use...
39. The positioning formula includes...
40. The criteria for evaluating the selected strategies include...
41. It is incorrect that the analytical function of marketing includes...
42. Geography pricing strategy means pricing...
43. The strategy of the "price leader" (according to M. Porter) is...
44. Customer selects product or service...
45. The role of sales channels is...
46. Pricing strategies such as... "" refer to new products
47. PR includes...