The analytical report on marketing research of the alcohol market, Petropavlovsk Kazakhstan

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Uploaded: 27.05.2006
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Dear producers of wine products, as well as simply interested in market research of alcohol!
We offer you an analytical report on marketing research of the alcohol market (vodka) Petropavlovsk in May 2006 Part 1 (vodka).

The study includes the following data:

1. asking respondents' knowledge of various brands of liquor;

2. The study of consumer respondents of different categories and brands of alcoholic beverages (how often, where, buying on a festive table or not, etc.);

3. The study of methods of promotion of alcohol products.

4. The data collection sales volumes of alcoholic beverages.

5. The analytical conclusions

We have tried to collect only the important and useful information. The report data are presented in graphs and explanatory material.
We hope that our work will be useful to you and you will find us as a reliable and permanent partners.

It finalized the second part of the study, including:
1. Definition of the name, which must comply with the most important evaluation criteria for the product (vodka).
2. Definition name beverages that will meet certain consumer associations
3. The definition of the name, reflects a certain consumer motivations when shopping.


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