The business plan coffee shop

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Uploaded: 24.05.2008
Content: 80524185909097.rar (249,13 kB)

Description

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Over the past two or three years the coffee shop in Russia managed to grow in
sociocultural phenomenon: suddenly there was like a card
house, Soviet culture of coffee consumption.
Drink no longer was simply utilitarian morning
stimulant and companion pastime became quite
European type: the special atmosphere, soft music, dozens of varieties
coffee. But beyond all this, coffee shops are not business
only successful, but also has great potential today
development. No special studies and assessments of the market volume
coffee shops until today has not been - slipped in the press
the figure of $ 10 million, but experts believe that these
data must be multiplied by at least two. Most interestingly,
barriers to entry into this market and now remains quite low: in
a city with a population of more than ten-working
a little more than 100 coffee houses.
The range consists of several types of coffee.
The rate of profit to be between%. Expected
Sale 170 items per day. The need for funds for working
capital is 15% of the cost of capital.
The coffee is supposed to rent a room size
70 square meters, located at the address: Samara, ul. Moscow highway,
TC "Moscow" case - B, 2nd floor. This accommodation
very comfortable - one of the largest shopping centers in the city of Samara,
which is visited daily by hundreds of people.
The company expects to receive a loan of $ 301 thousand rubles. The
Bank for a term of two years under the 21% per annum.
For the organization of the need to store 5 years, ie
business plan is calculated for 5 years.
Strong leadership in the successful development cases based
on a large number of potential customers for
which is the company products.
The skill level of the enterprise specialists provide
good customer service.
The main visitors of the cafe will be buyers visiting
TC "Moscow" - people middle and high incomes, making
purchase.
The cozy interior, friendly staff and delicious coffee
create a beautiful, unforgettable atmosphere and will come in handy
people are tired of the process of shopping.

Contents

The title page of the business - plan ............................................. 3
1. Summary ........................................................................... .4
2. Location of the pancake ............................................. ..6
3. Characteristics of the industry and activity ..................... 7
4. Product description ...................................................... ..8
5. Competitive Analysis .......................................... .. ............ .9
6. The marketing plan ............................................................ 11
7. The production plan ......................................................... 13
8. Organizational plan ................................................... 15
9. Financial plan ......................................................... ..20
10. Risk assessment ......................................................... ..24
Conclusion ..................................................................... .27
References ............................................................ 28

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