Theory of Industrial Markets Coursework Synergy

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Theory of Industrial Markets Coursework Synergy

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Term paper on the topic: Advertising strategies of companies (optional) in industry markets
INTRODUCTION 3
CHAPTER 1 THEORETICAL ASPECTS OF ADVERTISING 5
1.1 Essence, functions and types of advertising 5
1.2 Organization of advertising 8
CHAPTER 2 ANALYSIS OF ADVERTISING STRATEGY AT UIA “.....” 11
2.1 General characteristics of the enterprise 11
2.2 Technical, economic and financial indicators 14
2.3 the advertising strategy of the institution 18
CHAPTER 3 DIRECTION OF IMPROVEMENT OF THE ADVERTISING STRATEGY UIA "...." 25
CONCLUSION 29
REFERENCES 32
APPENDICES 35

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