Thesis in Management

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Description

Thesis in Management

Тема дипломной работы: «Повышение конкурентоспособности компании (на примере ООО «Handiwork»)»
Специальности: 080500 «Менеджмент», 080507 «Менеджмент организации»
Работа изложена на 95 стр.
Год написания: 2010
К работе прилагается доклад на защиту

СОДЕРЖАНИЕ
ВВЕДЕНИЕ / 3
1. ТЕОРЕТИЧЕСКИЕ ОСНОВЫ КОНКУРЕНЦИИ, КОНКУРЕНТОСПОСОБНОСТИ И КОНКУРЕНТНЫХ СТРАТЕГИЙ / 5
1.1. Сущность понятий «конкуренция» и «конкурентоспособность» / 5
1.2. Методика оценки конкурентоспособности / 11
1.3. Конкурентные стратегии компаний / 25
2. МАРКЕТИНГОВАЯ ОЦЕНКА ДЕЯТЕЛЬНОСТИ ООО «HANDIWORK» И ЕЕ ПОЛОЖЕНИЯ НА РЫНКЕ / 34
2.1. Организация и управление маркетингом в ООО «Handiwork» / 34
2.2. Характеристика маркетинговой стратегии ООО «Handiwork» / 41
2.3. Оценка конкурентоспособности продукции ООО «Handiwork» / 47
2.4. Оценка конкурентоспособности ООО «Handiwork» / 51
3. ПРЕДЛОЖЕНИЯ ПО ПОВЫШЕНИЮ КОНКУРЕНТОСПОСОБНОСТИ ООО «HANDIWORK» / 58
3.1. Основные направления стратегии развития ООО «Handiwork» / 58
3.2. Оценка устойчивости функционирования ООО «Handiwork» как показатель ее конкурентоспособности в будущем / 62
4. БЕЗОПАСНОСТЬ ЖИЗНИ И ДЕЯТЕЛЬНОСТИ МЕНЕДЖЕРА В ПРОИЗВОДСТВЕННЫХ УСЛОВИЯХ / 66
4.1. Анализ опасных и вредных производственных факторов на рабочем месте менеджера / 66
4.2. Меры по снижению и устранению опасных и вредных факторов / 74
4.3. Эргономические требования рабочего места менеджера / 78
ЗАКЛЮЧЕНИЕ / 83
БИБЛИОГРАФИЧЕСКИЙ СПИСОК / 86
ПРИЛОЖЕНИЯ / 90

Additional information

Thesis "Improving the competitiveness of the company (for example LLC« Handiwork »)», I wrote, it was protected in the public university on the assessment "excellent".
The object of the thesis is OOO «Handiwork» for the production of laser and plastic seals, stamps, business cards, plates and facsimiles.
The subject of the study is the competitiveness of products and OOO «Handiwork» in general. The aim of the thesis is to increase the competitiveness of the company based on an assessment of the competitiveness of products.
In the work we achieved the following results:
1) Theoretical bases of competition, competitiveness and competitive strategies
2) is a marketing analysis of LLC «Handiwork» and its position in the market
3) assess the competitiveness of products and OOO «Handiwork»
4) assess the competitiveness of competing companies (OOO «Tiss" and LLC «ProStamp»)
5) developed and justified the competitive strategy that would enhance the competitiveness of products and the company.
The result of the assessment of competitiveness of products and companies (LLC «Handiwork», OOO «Tiss" OOO «ProStamp») proved that the company «Handiwork» has the lowest competitiveness. In order to take a leadership position, we proposed the use of horizontal integration strategy, which is focused on the search for growth opportunities in the existing market by creating new products based on the attraction of new technologies. In view of this work was presented and developed a concept to improve the competitiveness LLC «Handiwork» through the use of new material. With the introduction of this material in the production of, firstly, the cost of manufacture of presses and dies considerably reduced, and secondly, because of reduced costs increase accordingly and profit. All of the above is accompanied by mathematical calculations, confirming the effectiveness of the proposed innovation.

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