Tom Ehrenfeld - Business with a soul.

Full name: Business with a soul. How to start a business that is right for you.

There are many books on how to start a business. This book will tell you how to start your business - corresponding to your dreams, hopes, goals and the experience that you have gained during his career.
Unlike many books in the category of "Just do it your way", this book has specific examples and techniques to develop the skills you need for a successful start.
After reading this book, you:
understand how your business will earn money;
you will be able to gather information and get acquainted with potential customers;
learn how to grow your business, making the most of available resources and at the same time developing relationships with the outside world;
find out where and how to find the right employees for you.
Who is this book for
This book is not for those who want to start a new Apple or Facebook, becoming the well-known billionaire. This book is for ordinary people who want to fill their lives with meaning and create a business that reflects their personal ideals and dreams.

Book chips
The Preface for this book was written by the author of the world´s bestsellers Jim Collins.
"I don´t know how many times my friends, acquaintances, friends and acquaintances have asked me: "I would like to open my own business. Advise me a book that could help me." Usually I gave a list of books and advised them to read separate chapters in each of them. Now I finally have one book that I can advise them to read as a starting point."
"One of my chief teachers, Rochelle Meyers, once said to me,´ the Point of everything is to understand how to make your life a creative work, a picture that no one else could write.´ To become an entrepreneur means to throw away any blanks and patterns for paintings and start painting everything on a clean canvas. This way is less familiar, but it is the only way to create a masterpiece.
And that´s what Tom Ehrenfeld writes about in his book."

From the author
This book is an attempt to put together all the necessary information that will help you learn very important things: how to conduct market research, how to conduct accounting or even how to come up with the right idea for business from your point of view. As companies grow and take on a specific policy or procedure, they become similar to each other. But every small company, like the unhappy families of Tolstoy, is problematic in its own way.
This book recognizes these differences.
Although there is no only the right way to start and grow a business, yet doing business requires you to play by the rules. From buyers to employees, from bankers to suppliers - all players in this game act according to a set of written and oral arrangements. And you need to know them to take part in the game. Moreover, there are principles to help you manage these rules. I believe that anyone who has studied the basic set of principles and practices can take part in the game. I can´t guarantee that either of you will achieve riches beyond his wildest dreams, but I can promise that mastering these practice areas will allow you to have better control over the business, give you plenty of choice in your company, and what´s more - in your life.